Boggi Milano is pleased to announce a prestigious four-year collaboration as the Official Formalwear Outfitter and Official Licensee of the FIFA World Cup 2026™ and the FIFA Women’s World Cup 2027™.
This collaboration marks an important milestone in the international expansion of the menswear brand, which proudly showcases contemporary Italian style in over 60 countries. The agreement between FIFA and Boggi Milano includes the supply of full formal looks for the entire FIFA workforce, including board members, providing both men’s and women’s total outfits complete with accessories, designed to combine elegance, functionality, and comfort.
The collaboration also features the launch of a licensed capsule collection dedicated to the FIFA World Cups, which will be available in major international markets, in Boggi Milano stores, and online. Inspired by the universal values of sport and excellence, the capsule will offer the public the opportunity to experience the spirit of the FIFA World Cup through garments that pair refined design with outstanding quality.
Claudio Zaccardi, President and Ceo at Boggi Milano, stated: “We are honored to collaborate with FIFA on a project that perfectly unites the worlds of sport and elegance. Dressing the protagonists of the Organization and introducing a dedicated capsule collection allows us to express our vision of a contemporary, inclusive, and international style—bringing it to a global audience for the very first time.”
Romy Gai, FIFA Chief Business Officer, said: “It is with great pleasure that we announce this collaboration with Boggi Milano – a globally renowned fashion house whose reputation and craftsmanship make them the ideal brand to supply the workforce apparel for the biggest and best sporting events in the world. FIFA and Boggi Milano share a commitment to excellence, innovation, and global reach. Together, we look forward to elevating how our teams present themselves on the world stage and creating meaningful value for fans, partners, and stakeholders worldwide.”
The project officially kicked off on December 5, 2025, on the occasion of the FIFA World Cup 2026™ Final Draw in Washington, and will extend over the coming years until the conclusion of the FIFA Women’s World Cup 2027™. Throughout this period, Boggi Milano will lead a global storytelling journey that brings together fashion, sport, and culture through dedicated campaigns, in-store activations, and special initiatives designed to celebrate the most iconic moments of the tournaments.
With this collaboration, Boggi Milano reinforces its international vocation and its role as an ambassador of Italian style worldwide—bringing its vision of contemporary, sustainable, and authentically global elegance to the world’s most prominent stages.
Image courtesy of Boggi Milano