Fast-growing indie creative advertising agency Super Nice has been tapped to support the debut of two new global Lenovo campaigns: Let Them Create and Business Goes Pro. Each campaign showcases Lenovo’s smarter technology through emotionally driven, culturally relevant storytelling – hallmarks of Super Nice’s creative style.
Let Them Create Harnesses the Speed and Imagination of Today’s Creative Class
Super Nice helped Lenovo create a high-energy, creator-focused creative campaign called Let Them Create, capturing the unstoppable pace and passion of today’s artistic community. The campaign spans a trio of high velocity films — Let Them Animate, Let Them Illustrate, and Let Them Edit — each spotlighting a different Lenovo Yoga™ Aura Edition device. Together, they showcase how Lenovo’s combination of advanced hardware, integrated AI tools, and creative software works at the speed of imagination to empower creators to move seamlessly between ideas, mediums, and moments of inspiration.
Creators are constantly transforming inspiration into tangible outputs across every genre. Flexibility, speed, and innovation are essential to their success—and the technology they choose must deliver on all three,” said Ajit Sivadasan, Vice President, Global eCommerce, Lenovo. This campaign is about enabling and empowering creators in an AI-first world, driving the transition to a creator-led economy, and showcasing how Lenovo helps power their success at the intersection of creativity and technology.
To bring the series to life, Super Nice collaborated with artists and creators from around the world, weaving their real work into the films to reflect the global scale and diversity of modern creativity. Through surreal transitions, clever sound design, and a layered VO repeating the phrase “Let them…”, each film turns everyday creation into an art form — underscored by the campaign’s closing line: “Because no creator should have to wait to create.”
The creator community wants to be seen. They don’t want to be sold to,” said Ransom Haywood, Partner & Creative Director, Super Nice. Our mission was to capture that relentless creative energy and celebrate it in a way that feels as alive and expressive as the work they make every day.
Business Goes Pro Turns Office Life Into Prime-Time Sports Drama — Showcasing How Technology Powers Small Businesses to Win
For Lenovo’s SMB membership Lenovo Pro, Super Nice worked with the brand to reimagine small business advertising as prime-time sports drama. Business Goes Pro, three cinematic hero spots — Perfect Strike, Pit Stop, and Match Point — where business owners and IT teams are seen as elite athletes navigating high-stakes moments. Each spot leads with cinematic sports commentary to dramatize the tools that help small businesses win: advice, hardware, and IT solutions, all available for free through Lenovo Pro.
We loved the idea of treating business owners like pros — not in the corporate sense, but in the competitive, high-performance way,” said Chiara Travia, Partner & Head of Accounts, Super Nice. The tension, the announcers, the high stakes — this is honoring how hard small businesses perform every day.
Let Them Create will roll out across digital media channels globally, including CTV, OLV, and social media in key markets such as North America, South America, EMEA, and APAC. The small- and medium-business focused Business Goes Pro campaign will run across the same channels and markets. Both campaigns will remain live through July 2026.
This work builds on Super Nice’s growing momentum and expanding client roster, which includes collaborations with Norwegian Cruise Line, Delta Air Lines, Wegmans, American Campus Communities, Kickstarter, and SAY: The Stuttering Association for the Young. The Atlanta and Los Angeles-based agency continues to scale its creative team and has been recently recognized on The Drum’s “Indie Agency 100 (2025)” and Indie Agency News’ “Weirdos, Misfits + Underdogs Top 40 list (2025).”
Image courtesy of Super Nice
