Saatva, the smarter luxury sleep company, is pleased to announce Shari Ajayi has been promoted to Vice President of Public Relations.

Ajayi joined Saatva in 2020 as the brand’s first in-house publicist and has since built and led its public relations strategy. In her expanded role, she will oversee all media relations and special events, including the communications efforts supporting Saatva’s milestone sponsorship as the Official Mattress and Restorative Sleep Provider for Team USA and the LA28 Olympic and Paralympic Games.  

Prior to Saatva, Shari held key marketing and communications roles in the luxury home and design space, representing brands such as The Rug Company, Frette, and B&B Italia.

Image courtesy of Saatva