Toronto-based PR and marketing agency Phelan Strategic Consulting (PSC) is excited to announce its partnership with House do Fútbol (HdF) — a global football consultancy founded by former Nike executives with over $2B in collective deal value, bringing decades of experience securing significant sponsorship deals, including Paris Saint-Germain, Chelsea FC, Kylian Mbappé, and Inter Milan, as well as football legends like Ronaldinho and Fabio Cannavaro.

Through this collaboration, PSC Sport — the sports-focused division of PSC — and House do Fútbol will connect brands with an international network of players — from emerging stars to football legends — offering strategic partnership opportunities.

With the 2026 World Cup approaching, this collaboration gives brands access to players and audiences worldwide. Together, PSC Sport and HdF deliver authentic, high-impact commercial partnerships tailored to each brand’s positioning, audience, and business goals.

Brands interested in exploring athlete partnerships and brand collaboration opportunities can contact Timothy Phelan, PSC Sport.

Image courtesy of Phelan Strategic Consulting