Redken is pleased to announce world-renowned colorist, educator, and digital creator, Patricia Nikole (@Paintedhair), as its Global Artistic Ambassador.

With a career defined by innovation and education, Patricia has helped pioneer modern color techniques, co-created award-winning products, and inspired millions across social platforms with her artistry and approachability. As she steps back into the Redken family, she’s focused on co-creation and connection—pairing Redken’s science-backed innovation with real artistry and everyday salon experience.

In this elevated role, Patricia will:

• Lead global color innovation, helping shape product development and next-gen service concepts through her behind-the-chair expertise.
• Drive trend forecasting and artistic direction across Redken campaigns, social content, and global events.
• Serve as a creative partner in professional co-creation, ensuring Redken’s offerings remain rooted in artistry, inclusivity, and real salon experience.
• Work alongside Redken’s 20-strong artistic network to inspire and empower stylists around the world.

Image courtesy of Redken