Cinch PR spearheaded the high-profile communications campaign for Laver Cup San Francisco 2025, Roger Federer’s annual global tennis tournament featuring the world’s top men’s players. Beginning in February, Cinch built anticipation through targeted media outreach, event previews, and compelling storylines highlighting the tournament’s cultural, community, and economic impact. The campaign generated over 15 billion media impressions, secured top-tier national coverage, and helped drive record ticket sales, positioning San Francisco as a world-class stage for global tennis.

Some coverage highlights include: Vogue, Forbes, Sports Illustrated, San Francisco Chronicle, San Francisco Business Times, and more.