Kiehl’s first-ever Fortnite activation showcased the powerful impact a legacy beauty brand can have when it appears authentically in gaming. The Kiehl’s x Fortnite partnership drove 75,234,639 minutes played and 35,527,380 total impressions, far exceeding typical benchmarks for branded activations.

The Kiehl’s Red Light, Green Light takeover in Minigame Box PvP achieved 32.9 million impressions, outperforming the category’s typical 15–25 million range and ranking as the 3rd most popular minigame out of more than 75, a first for any branded integration. Engagement was exceptional, with roughly 1.6 million unique players participating and 1.19 million choosing the Kiehl’s map - a 74% vote rate - meaning it was selected nearly every time it appeared. The campaign also demonstrated strong retention, generating 1.47 million total entries with nearly one in four players returning for additional sessions, signaling that the Kiehl’s integration enhanced the experience and drove deeper involvement. Players also averaged 149,000 map plays per day, reflecting sustained engagement throughout the partnership.

These results confirm that Kiehl’s debut in Fortnite was more than a cultural moment—it was a high-performance campaign that drove both reach and meaningful engagement. By seamlessly integrating Better Screen UV Serum SPF 50+ into high-stakes gameplay, Kiehl’s turned SPF awareness into an interactive story that resonated with millions of players.