Diana Pavlov is now senior director, brand experiences & events at Frida, the well-loved CPG brand known for being the unapologetic voice for the unfiltered realities of parenthood.

In this expanded role, she is helping the brand lean further into tone-setting experiential, brand, and talent partnerships to amplify its cultural impact. Prior to joining Frida, Pavlov founded and ran +Pavlov Creative, supporting brands including Four Seasons Hotels and Resorts, Amazon, American Express, Netflix, AB InBev, Marriott International, IHG Hotels & Resorts, Steve Madden and more.