Krupa Consulting is proud to partner with Khloud Foods, the bold new snack brand founded by Khloé Kardashian. Created to meet the demand for functional, great-tasting snacks that fit real life, Khloud made its debut with a popcorn line that’s anything but ordinary: 7 grams of complete protein per serving, real ingredients you can pronounce, and zero seed oils.

Krupa led the brand’s strategic communications and launch—including earned media, messaging development, and influencer engagement—for the April rollout at Target stores nationwide and KhloudFoods.com. Powered by a proprietary “Khloud Dust” blend of milk proteins and seasonings, the popcorn delivers triple the protein of leading brands with all the crunch and flavor snackers crave.

Crafted for everyone from busy parents to wellness-focused consumers, Khloud is redefining snack time with no trade-offs. The launch campaign reflects Krupa’s commitment to mission-driven brands that bridge innovation and impact—and this is just the beginning.

Learn more about Khloud Foods.