Talk Shop, a leading North American communications agency, is thrilled to announce that it has been chosen to be the public relations Agency of Record (AOR) for Canada’s newest ride-hailing app, Hopp. As the AOR, Talk Shop is supporting with the strategy and execution of all media relations efforts from Hopp’s launch to its growing expansion across the country.
Backed by Bolt, a leading European mobility company operating in 50 countries, Hopp offers a quick, comfortable, and efficient way for Canadians to get around. Hopp’s official market launch took place on February 11 with Talk Shop securing significant media results, earning coverage across print, digital and broadcast. Talk Shop will continue to lead Hopp’s PR efforts, developing and executing comprehensive media relations strategies as new cities sign on with the ride-hailing company. Talk Shop is also engaged to help bolster Hopp’s thought leadership, aiming to position the new market entrant as an industry leader.
“Expanding into Canada is an exciting milestone for Hopp as we continue to grow,” said Sugandha (Suhani) Bhandari, Regional PR Manager at Bolt. “PR is more than just sending out a press release—it’s about providing valuable insights, being the eyes and ears on the ground, and building strong relationships with media. Talk Shop did exactly that, helping us establish a strong presence and generating meaningful media interest. We are grateful to have found such a partner.”
Talk Shop has supported several global companies with their Canadian market entry. This, in combination with the agency's expertise in technology-focused work, uniquely positions the agency to assist Hopp in reaching its PR goals. "Clients like Hopp are really energizing for us. We're honoured to be an extension of the Hopp team, helping them build awareness and credibility in Canada from the ground up,” said Kayla Ciaschi, Vice-President at Talk Shop. “We're equally as pleased with how the launch went and know this is not only the beginning of our partnership success but also Hopp’s overall success in the market."
“With a series of market launches under our belt, we understand the pivotal role awareness plays in driving both driver and rider interest—and PR is undeniably a major factor in this. By partnering with Talk Shop, we’ve gained access to a powerhouse team with unmatched expertise and a proven track record of excellence. Their ability to craft and amplify our story is second to none, and their media savvy has consistently impressed me. I have no doubt that as our presence in Canada expands, Talk Shop will continue to elevate our efforts and deepen our connections with communities across the country,” said David Riggs, Hopp’s General Manager for Canada.
