Relevance International, a leading public relations, brand strategy, and advertising agency specializing in real estate, design, hospitality, and luxury lifestyle, announces the appointment of Ida Bo Frazier as Vice President, PR in Los Angeles (pictured left) and Kirsten Risko as Director of Advertising and Digital in New York (pictured right). These strategic hires reinforce the agency’s expertise across corporate, real estate and lifestyle communications and advertising, digital marketing and paid media strategies, as well as strengthening its multi-market capabilities.
“Bringing Ida and Kirsten on board is a pivotal step in Relevance International’s continued growth,” said Suzanne Rosnowski, Founder & CEO of Relevance International. “Ida’s deep PR expertise in business and lifestyle communications and events, and Kirsten’s data-driven approach to advertising and digital strategy will expand our industry knowledge and elevate our ability to deliver exceptional results for clients.”
With a background in law and diplomacy, Ida Bo Frazier brings extensive international experience to Relevance International. Originally from Europe, she holds a master's in law and previously served as a government official at the European Commission in Brussels, Belgium, and the Royal Danish Embassy in Washington D.C. Over the past eight years she has been based in Los Angeles, where she has held roles as a PR leader at top LA agencies, representing clients in entertainment, events, hospitality, and business. Her expertise will elevate Relevance International’s presence on the West Coast.
With over two decades of experience in integrated marketing, Kirsten Risko is an expert in real estate advertising, digital marketing, and paid media strategy. She worked with the team that developed Realtor.com, a pivotal moment in the evolution of digital real estate marketing. Most recently, she worked as a Fractional CMO, advising top real estate developers on lead generation, performance marketing, and ROI-driven campaigns. Previously, she held key marketing roles at Rose Associates and LCOR. At Relevance International, she will focus on expanding the agency’s advertising and digital capabilities, integrating data-driven marketing solutions into its broader communications strategies.
The addition of Ida and Kirsten reflects Relevance International’s commitment to strengthening its PR, brand strategy, and digital marketing offerings. The agency’s digital division, launched in 2018, continues to evolve with paid media strategies, audience engagement techniques, and performance-driven marketing solutions.
With offices in New York, London, and Los Angeles, Relevance International leads the way in brand communications, blending traditional PR with innovative digital and advertising strategies. The agency has earned prestigious industry accolades, including PRWeek’s US Global Agency Business Report, Bulldog Stars of PR Awards, PR Daily’s Top Agency Award, and the Stevie Gold and Silver Awards. Most recently, Relevance was named to PRNEWS’ 2025 Agency Elite Top 120, received an honorable mention from PRNews for the Global PR Campaign of The Ellinikon project in Athens, and secured a spot on PRNews’ 2024 Agency Elite Top 100 list. Relevance also consistently appears in PR Net’s Top 100, which annually recognizes those who push the boundaries of the industry through innovative approaches to delivering exceptional results.
Founder & CEO Suzanne Rosnowski has been widely recognized for her leadership and impact in the industry. She has been named to PRNEWS' Top Women in PR, INSIDER's 13 Real Estate PR Power Players in the US, is a columnist for Luxury Daily, has been appointed and contributes to the Forbes Agency Council, and has been honored on the Manhattan Power List by Schneps Media. Additionally, she was featured on Crain’s New York Business’s 2023 Notable Leaders in Advertising, Marketing, and PR. Under her direction, Relevance International continues to push boundaries, drive global conversations, and deliver award-winning campaigns.
To learn more about Relevance International’s leadership team and services, please visit HERE
