Maven Communications is delighted to announce the launch of SmarterLicense, a groundbreaking initiative founded by Liz Hagelthorn. 

SmarterLicense is a platform that helps creators track and license their work used by AI. Founded by Liz Hagelthorn, it offers an industry-first tool for secure, comprehensive control, distribution, and monetization of digital assets. This comes at a time of rapid technological advancements that typically create many vulnerabilities for creators. Notably, this campaign marked the public beta launch of SmarterLicense.

Maven strategically leveraged key industry moments to connect with reporters who covered copyright and infringement, the creator economy, legal trade, AI, Tech, Meta, and much more. Our goal was to position SmarterLicense not only as a platform that protects creators but also as a tool that helps them monetize their intellectual property and access new revenue streams.

The campaign achieved an impressive total audience reach of 74.5 million and garnered coverage from notable publications, including The Information, Fortune, and MarTech Series.