Black Radiance, the leading beauty brand for women of color, has launched its first augmented reality app, Beyond Radiant.

Beyond Radiant marks Black Radiance’s inaugural foray into the tech space, offering an immersive AR experience where Black women can be inspired to see themselves as the protagonists of their own stories. Utilizing state-of-the-art technology, Beyond Radiant immerses users into a digital cosmos surrounding four avatars inspired by boundary-pushing, Black trailblazers like NASA Astronaut Jessica Watkins and record-breaking ice skater Starr Andrews. 

The dedication, creativity, imagination, and fortitude of these women can be seen in four avatars: The Boss Babe, The Champ, The Creator, and The Innovator. Each avatar tells a story of ambition and success, inspiring users to embrace their unique beauty and strength while bridging generations. 

About the App

- Users complete a personality quiz that adapts each question to the previous answer to discover who their avatar is

- Your avatar can join the world by using your camera to place them in your environment or to take a selfie

- Loving the makeup look selected for your avatar? Discover the products you can use to recreate the look exclusively using Black Radiance products

About the Avatars

- The Boss Babe: An entrepreneurial leader who thinks outside of the box. She commands attention inside and outside of the boardroom.

- The Champ: A driven and competitive sports person with big goals. She keeps her eye on the prize.

- The Creator: A social media maven and lifestyle content creator. She is especially interested in fashion, beauty, and wellness.

- The Innovator: A consistently curious and dedicated researcher who isn't afraid to experiment in the lab or in life.