BPCM has been hired as public relations agency of record in the U.S. by Volkswagen Group of America Inc. and VW Credit Inc. (VCI), its financial service arm.
The agency signed a three-year deal effective Jan. 1, 2023, and will support the business from both its New York and Los Angeles offices.
“We have an ambitious growth strategy for the Volkswagen brand in the U.S.,” explained Volkswagen Group of America SVP and Chief Communications Officer Cameron Batten. “We recently started assembly of the all-electric ID.4 SUV in Chattanooga, Tennessee, and with the impending launches of the ID. Buzz and ID. Aero B, there is more brand excitement to come. We are looking forward to working with BPCM to drive cultural relevance for Volkswagen and advance our narrative with U.S. stakeholders.”
BPCM is charged with growing Volkswagen’s coverage and conversation, promoting the brand in traditional areas such as automotive, technology, business, and manufacturing, as well as in non-endemic areas such as lifestyle and influencers.
“VW is an iconic, global brand, leading the automotive industry’s transition to renewable energy and a net-carbon-neutral world. It is making the environment the focus of all its activities, from production to service and recycling,” stated Vanessa von Bismarck, co-founding partner of BPCM. “Our agency shares this commitment to sustainability and corporate purpose. Our size and agility will allow us to deliver strategic communications that create meaningful relationships at scale between VW and its customers. We look forward to collaborating with VW’s incredible team to create an even deeper connection between VW and the U.S. market—and the opportunity to help build a cleaner, healthier world.”
"VW’s comprehensive plan for a renewable-energy future is aligned with BPCM’s commitment to sustainability and corporate purpose,” added Carrie Ellen Phillips, co-founding partner of BPCM. “We have been impressed at the considered approach VW is taking to put the environment at the center of all its activities.”
