As part of the Biolage’s journey to become a more sustainable brand, we are thrilled to announce that as of September 2022, all of Biolage’s formulas will be certified cruelty free and vegan**.
The brand has been given the Leaping Bunny stamp of approval by Cruelty Free International, a leading organization working to end animal testing. Leaping Bunny requires brands to forensically investigate their entire supply chain, including all raw materials and individual ingredients, for any cases of animal testing. Your readers can buy all Biolage products with the complete confidence that they meet the Leaping Bunny’s strict criteria.
Biolage’s white signature bottles will also now be made from 100% post-consumer recycled plastic**, which saves over 30 tons of virgin plastic every year.
Altogether these commitments are highlighted in a new, sleeker look. The formulas remain unchanged and are the same iconic formulas known to deliver Biolage’s signature performance of shine and softness that can transition from salon to home.
Would Biolage’s sustainability efforts be of interest for a story around clean beauty? Don’t hesitate to reach out with questions, sample requests or interview opportunities!
Beautiful hair makes for a beautiful planet. 🍃 🌎
Thank you!
*no animal-derived ingredients
**excluding cap
