5WPR Named Finalist for Fashion and Beauty Campaign and E-Commerce Campaign in 2022 SABRE Awards

5WPR, one of the largest independently-owned PR firms in the U.S., is pleased to announce their work for client Ethique has been chosen as a finalist in the 2022 SABRE North America Awards within the Fashion & Beauty consumer goods category.

5WPR leveraged Earth Month to launch Ethique to the U.S. market as pioneers in the low-waste cosmetic category, educating the consumer landscape about the advantages of swapping traditional bottled products for plastic-free bars and concentrates without compromising results. The launch set in motion a year of record-breaking growth for the client, resulting in increased revenue state-side, and over 2.9 billion media impressions across 400+ media placements.

“5W has a passion for sustainable beauty, and we greatly value our partnership with Ethique and the opportunities to support their groundbreaking environmental efforts,” said 5WPR CEO, Dara A. Busch. “Our beauty team has executed an exceptional campaign in an incredibly competitive industry, resulting in this well-deserved recognition. Congratulations to all the finalists.”

The agency is also pleased to announce their work for client Carparts.com has been chosen as a finalist in the 2022 SABRE North America Awards within the E-Commerce consumer goods category. 

CarParts.com offers an e-commerce platform that is changing the way drivers shop for auto parts. To reinforce the brand’s position and establish executive leadership as visionary innovators within the industry, 5W Public Relations launched an all-encompassing strategy focused on establishing the company CEO and CFO as thought leaders while simultaneously building brand awareness among business media and retail investors.

“Within an overcrowded e-commerce space, our technology team has continually engaged national media and drawn unprecedented attention to our client’s business,” said 5WPR CEO, Matthew Caiola. “We appreciate working with partners who trust us to tell their story and even expand into new channels, like the social app Clubhouse, to pioneer a new strategy to reach retail investors and consumers in the digital age.”

The 2022 North American SABRE Awards includes around 350 campaigns on its shortlist, selected from among more than 2,000 entries. The campaigns were evaluated by a jury of industry leaders. Winners will be unveiled at the North American SABRE Awards ceremony on Wednesday, May 4.

5WPR Continues Expansion of Israel PR Practice Area

5WPR announces the continued expansion of its specialty Israel PR practice area, providing PR and digital services for Israel-based businesses looking to launch or extend their international reach. 

In the past year, 5W has welcomed several Israel-based brands to their continuously growing client roster, including AI-powered web accessibility solutions, innovators in digital advertising, global publishing groups, and more.

“5W has developed tried-and-true practices, as well as fostering key relationships with media, that ensure our client’s work is being showcased in an overwhelmed and competitive landscape,” said 5WPR CEO, Matthew Caiola. “Our work continues to garner international attention, and as a result, we are expanding out roster of Israel-based clients and recruiting more top talent to help lead impactful campaigns for these high growth brands.”

5W's team of experts have developed a specialty in high-growth tech communications campaigns. The teams handle major milestones, from launching products, developing strategic campaigns around mergers and acquisitions, fundraising and IPOs, through to building layered programs and social media strategies that bring clients into mainstream conversations.

5WPR Announces Expansion of SaaS PR Practice

5WPR also announces the expansion of their dedicated software as a service (SaaS) public relations practice as a result of increased interest within the space.

The practice, led by a team of professionals possessing a deep understanding of the market, is skilled at navigating and understanding the conversations and trends surrounding SaaS, allowing clients in the space optimum opportunities.

“5W embraces the complexities and challenges that come with elevating SaaS clients, many of whom are leaders in the space,” said 5WPR CEO, Matthew Caiola. “Our team has been successful at raising the profiles of SaaS clients for years and have been ranked as a leading PR SaaS practice within the U.S. due to our deep understanding and personal connections with tech media.”

Public Relations services offered to SaaS clients include media relations, targeted outreach to industry publications, content creation, digital media campaigns, speaking opportunities, as well as strategic messaging and positioning.