The Volkswagen ID. Buzz, an electric reimagining of the brand’s iconic Microbus, will make its first-ever public appearance at SXSW, from March 11-20, 2022. To celebrate the first outing of the electric vehicle (EV), Volkswagen will host various “Buzz Stops” throughout the city of Austin, Texas, where attendees of SXSW and locals can experience a coming chapter in the brand’s future. The ID. Buzz appearances are part of a larger three-year sponsorship agreement among Volkswagen and SXSW. For the duration of the SXSW conference, European-market ID. Buzz vehicles will frequent two stations near the Austin Convention Center, delivering information and entertainment to those nearby.