bicom, Canada’s leading national integrated communications agency, officially announces the expansion of its current roster through a landmark automotive industry client acquisition. After a thorough RFP process, the agency has been selected as the Strategic Public Relations Agency of Record (AOR) for Volkswagen Canada.

Volkswagen Group Canada is a subsidiary of Volkswagen AG headquartered in Wolfsburg, Germany – Europe’s largest automaker and one of the world’s leading manufacturers of automobiles and commercial vehicles. With its “Be the Change” platform, Volkswagen Canada is laying the foundations for becoming a global leader of sustainable mobility. bicom will manage traditional media relations and influencer relations for Volkswagen Canada, as well as supporting the brand and its partners’ charitable efforts and social causes. bicom’s work will be, in part, to support product launches and brand initiatives while raising awareness around Volkswagen making their Way to Zero, with the aim of becoming a CO2-neutral company by 2050.

“As Volkswagen continues on the journey of delivering on our core value pillars of inclusivity and sustainability, we are excited to partner with bicom to help demonstrate to Canadians our key actions and commitment to Be the Change”, shares Lynne Piette, Director, Marketing at Volkswagen Canada

“With bicom celebrating 15 years of growth driven by innovation and change, we’re beyond excited to support Volkswagen on their journey toward sustainability,” says Vicky Boudreau, bicom’s CEO and Co-founder. “We can’t wait to introduce a new wave of consumers to Volkswagen’s electric vehicle (EV) offering and help broadcast their “Be the Change” messaging for an accessible greener, more sustainable future ahead.”