Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Inclusive marketing is about more than getting brands’ products and services in front of target markets; it’s about creating meaningful connections with diverse audiences through relevant strategie...
Whether you're outfitting the walls of a new home or considering collecting art as an investment, exploring the myriad options and discovering pieces that resonate with you is an exciting, if sligh...
As marcomms pros well know, the right marketing strategies and PR pushes can turn relatively unknown small businesses and startups into global success stories. These services often come with a heft...
At this point in the pandemic, we know the drill with IRL events. The general consensus is that planners and guests alike love in-person gatherings, we hate to see the cancellations roll in when Co...
Before joining Dream Hotel Group six years ago, Katie Fontana had already supported the team several times. From North Carolina to New York City, she learned the PR ropes in the field, leaving behi...
This month, TikTok hit 1 billion monthly active users. As the video-centric social media platform continues to grow, marketers must find creative ways to engage audiences of all demographics. We ta...
