Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
If you’re into home and design, you probably have a handful of go-to publications for getting interior inspo, trend updates and the like. But what about the lesser-known names delivering big on all...
Marcomms pros have become extremely social media savvy, utilizing platforms to boost brand awareness, sales, loyalty and beyond. While the opportunities on Instagram and TikTok need no introduction...
New York Fashion Week is upon us, and that means crowds of (even more) well-heeled individuals out and about all over the city. While it’s always fun to see what designer duds walk the runways, and...
From global celebrities to micro influencers, the world of talent marketing has evolved over these social media-centric years. In some ways, the work remains the same: pairing the right talent with...
Posted by Brittanie Price, founder, BCENE PR on @bcene.pr
Shoutout to all the PR pros who relied on fax machines and typewriters to do their jobs back in the day. We're so grateful for the advan...
One of our favorite events of the year, the Armory Show returns to the city September 8th through 11th. In addition to our annual members' reception with Champagne Pommery and this year's guided to...
