Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
We've covered NFTs, the metaverse and Web3 a few times now, from our 101-style webinar last year to a couple of recent stories on ways these digital spaces are affecting communications and how the ...
Written by Matt Caiola, Co-CEO, 5WPR
Technology has affected public relations, and PR professionals everywhere are trying to harness the power of tech to improve their practices. The PR industry...
The past couple of years have seen a renewed – and for some organizations, simply new – focus on advancing DEI across almost all industries. In the marcomms world, we saw brands and agencies steppi...
The pandemic may have caused an international hiatus of hotel openings, but you’d never know that if you walked around NYC right now. From brand new names to old favorites and reopenings, some of t...
Meet Melissa C. Welch, a Connecticut-based marketing communications specialist. From her early days as a PR intern in Paris to running her own biz, Melissa has worked with hundreds of brands throug...
We recently published our annual ‘The PR Net 100’ list and as I read through all the applications, they led me to write this short piece.
What separates a good PR agency from a great one? From t...
