Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
While partnerships have always been powerful marketing tools, in today’s saturated consumer landscape, the right strategic collaboration can help brands both reach and resonate with wider audiences...
Produced by Dera Lee Productions, the Sephora Holiday Chalet offered up an enchanting 2-day retreat where human connection was central to the experience. Nested in the mountains of Park City, Utah,...
A lot has happened since we last covered the intricacies of cannabis marketing. From growing legalization in the US to an increasingly saturated consumer marketplace, marketers’ jobs have had to ev...
Written by Zev Norotsky, founder, ENTER
As an experiential marketer, it is my duty to pore over the cultural calendar each and every year and look for opportunities to strategically insert our c...
Sure, flawlessly crafted seasonal bites and perfectly paired beverages will get you noticed in the catering world. But what differentiates the best from the rest isn't just delicious food, it's an ...
Written by Lee Caraher, CEO, Double Forte
The ongoing evolution of the media, particularly earned media (stories you don’t pay for), has always been a given. Even so, we used to work with reliab...
