Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Companies considering hiring PR support to grow their business may be eager to jump right into working with an agency, without first identifying business goals or understanding how to find the righ...
As evidenced by our active jobs page, there are tons of opportunities out there for marcomms pros of all levels. While this is great for talent, the candidate-driven market can be challenging for c...
As last year proved, authentic connection, inclusive storytelling and community-building are all pillars for marketing to diverse audiences. BerlinRosen’s Janna Pea, executive vice president, and M...
Announcing the winners of 'The PR Net Next Gen Awards' - a new annual awards program that celebrates agency excellence championing the new thinkers, innovators, and groundbreakers across the field ...
The dry January trend is nothing new, but this year it seems like more are preferring to imbibe sans-alcohol. That’s partly because of a general shift in the wine and spirits landscape; with consum...
In order to reach, engage with and retain ever-discerning Gen Z consumers, marcomms pros must create dedicated strategies that resonate with this group's values and preferences. Lauren Kaufman, Sen...
