Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
The marcomms industry’s shift towards collaboration has gone beyond brand partnerships and VIP placements to a newer model of agency work: the affiliate agency. While sister companies have long exi...
As covered in our webinar, affiliate marketing has become a key component of a successful brand strategy – to say the least. An industry game changer, both agencies and in-house PR pros are feeling...
Affiliate marketing has become a key strategy for brands and organizations, with PR pros doubling down on this opportunity for clients. To capitalize on the benefits, it’s crucial to know the ins a...
If it seems like there’s a new restaurant, bar, hotel or F&B product popping up all the time, that’s because there are. As the resilient hospitality and culinary industries continue to thrive, ...
In today’s digital-first consumer landscape, physical location has become less of a factor for marcomms pros; now, it’s cultural relevance that can make or break a campaign. The onus is on brand ma...
More than ever, top brands and organizations are turning to experiential marketing to attract and engage existing or potential customers. Inviting guests to enjoy unique and memorable experiences a...
