Journal
With Frieze New York returning to The Shed May 7-11, and dozens of galleries, institutions, and pop-ups activating across the five boroughs, this year’s lineup reflects the global pulse of contemporary art. From breakout solo presentations to under-the-radar installations, we asked curators, collectors, and cultural insiders to share what’s on their radar. Here's what they're most looking forwa...
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For a society that can’t get enough of technology, it’s interesting that the current spotlight on AI has sent some spiraling. Nazlıcan Yöney, a marketing vet (she’s held posts at Google and Microso...
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We heard many musings about the press release at our Future Focus conference, from how many media pros actually read them to whether tools like ChatGPT would replace the writers that so thoughtfull...
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In an industry filled with brilliant minds and creative strategists, how does an agency stand apart from the next? In addition to category expertise and excellent work, Good Word president Dania Ah...
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No modern marcomms team is complete without at least one social media pro. As social continues to take up more space in PR and marketing strategies, there's a lot that social managers need to know,...
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The marcomms industry’s shift towards collaboration has gone beyond brand partnerships and VIP placements to a newer model of agency work: the affiliate agency. While sister companies have long exi...
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As covered in our webinar, affiliate marketing has become a key component of a successful brand strategy – to say the least. An industry game changer, both agencies and in-house PR pros are feeling...
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