The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
In a new series, we’re flipping the script on travel and hospitality PR pros to see where they’re headed and what they’re taking with them. This week, we spoke with luxury travel PR Consultant Nata...
The right partnership can enhance traditional PR campaigns and amplify ROI, and top brand marketers have not only capitalized on this, but pioneered new and inventive ways to create collaborations ...
Learn everything brands need to know about the evolving landscape of sports and luxury marketing with insights from Karla Otto and Lefty’s ‘The Influence of Sports’ report. Catch up on the market o...
Knowing how to leverage LinkedIn in your marcomms strategy is a skill set that can separate thought leaders and brands from the rest, as we learned from Thomas Aastad, founder of brand marketing an...
Talent managers have to evolve as fast as social media does, and that means finding creative content strategies that benefit their creators – and the brands they work with. We tapped experts to lea...
We’ve seen celebs wield their starpower to help their startups of choice succeed, and with experts’ positive outlook on funding in 2024, we’re likely to see even more of that. Some of the areas the...
