The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
Regardless of your industry or category, creating an authentic narrative is key to any brand or organizations’ marcomms strategy. In the competitive world of real estate, industry leaders have mast...
This year has seen AI’s relentless ascent, leaving us to wonder whether we're teetering on the brink of an AI hype peak or if this unceasing momentum is the new normal. In a recap from Inkhouse’s r...
In the world of luxury hotels, beautiful design and high-end amenities are just the beginning. What truly defines a luxury hotel is the emotions evoked; factors like attention to detail, immersive ...
LA’s hospitality scene is nothing short of dynamic, and whether you’re a new establishment or an iconic hotspot, the competition can be fierce. Comms leaders in this space must stay up on the fast-...
The non-alcoholic beverage category has exploded over the past couple of years, and one PR industry leader credits much of this growth to smart comms strategies. Elev8 New Media CEO Jessica Starman...
In today's fast-paced workplace, prioritizing employee mental health has become a pillar in many company cultures. We asked a few leaders in this field what actionable strategies they’ve seen top c...
