The PR Net

Journal

How PR Pros Need to Serve as Creative Consultants for a Successful Campaign

The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.Walker Hotel Tribeca 'Peach Fuzz' Pantone roomAt the core of PR, it’s all about storytelling. That’s always been true, but i...

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Interview: Diana Pavlov on Shaping Iconic Brands, Driving Culture, and Lasting Impact

Diana Pavlov’s journey from leading entertainment marketing for Marriott International’s global brand portfolio to founding +Pavlov Creative is a testament to her creative vision and strategic expe...

Is DEI Dead? The Rebranding of Inclusive PR

In an era where DEI has become both a business imperative and a political flashpoint, Jenny Medina Morris, managing director at OmniCulture Communications, explores its evolving role in corporate s...

With 14 billion searches on Google daily and 5 trillion annually, how can marcomms pros actually help their clients or brands stand out? In our webinar on SEO essentials for marcomms professionals,...

The Latest in Luxury: 2025 State of Influence

All eyes are on the global luxury market as brands navigate new strategies and partnerships to maintain cultural relevance and drive growth. Social and influencer intelligence platform WeArisma’s l...

Report: The Marketing Strategies Shaping Success Today

Marketers on the frontlines of today’s fast-changing industry are constantly balancing the interplay of earned, owned, and paid media. As new challenges and opportunities emerge, NINICO Communicati...

The New Rules of Real Estate Communications

Real estate marketing is shifting, with storytelling, authenticity, and innovation taking center stage. Industry leaders across PR and marketing share the key trends shaping the landscape in 2025—f...

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