The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
On the heels of Bacchus’s 25th anniversary, we sat down with co-founder & chief creative officer Charlotte Lurot to learn the latest agency updates and the approach that has shaped such global ...
Dive into the AI regulation debate with Matt Caiola, co-CEO of 5WPR and leader of its digital agency, The HOW. From ethical dilemmas to preparing for potential regulations, read on to stay ahead in...
Working from home has its benefits, but setting up shop in a thoughtfully designed space – and with other people – can be more motivating and productive. These elevated workspaces make for an ideal...
The relationship between PR teams and experiential marketers has the power to turn two-dimensional narratives into moments that really resonate with audiences, as long as they work together. Zach P...
In this new series, we flip the script on travel and hospitality PR pros to see where they’re headed and what they’re taking with them. This week, we spoke with Laura Davidson, CEO of LDPR; Christi...
In the anticipated landscape of 2024 travel, experts say that a shift is underway as individuals seek journeys imbued with purpose, driven by the imperative to make their adventures impactful and t...
