The PR Net

Journal

The Latest in the Chicago Marcomms Landscape

Chicago’s marketing and communications industry continues to evolve, blending creativity, community, and thoughtful messaging. We asked local leaders to share how the city’s unique mix of culture, neighborhoods, and real-world challenges is shaping the way brands connect with audiences today.Kelly Kalmbach, COO, C_LOUISE"What’s exciting about Chicago right now is how creativity and community wo...

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The PR Net Digital Event Recap: ‘Leveraging LinkedIn for Marketing & Communications Strategies’

Knowing how to leverage LinkedIn in your marcomms strategy is a skill set that can separate thought leaders and brands from the rest, as we learned from Thomas Aastad, founder of brand marketing an...

What’s Top of Mind in Talent Management Right Now

Talent managers have to evolve as fast as social media does, and that means finding creative content strategies that benefit their creators – and the brands they work with. We tapped experts to lea...

Notes on Comms for Celeb-Backed Startups & Funding in 2024

We’ve seen celebs wield their starpower to help their startups of choice succeed, and with experts’ positive outlook on funding in 2024, we’re likely to see even more of that. Some of the areas the...

Navigating Affiliate Marketing: When is it Right for Your Brand?

In the ever-evolving digital landscape, the synergy between affiliate marketing and PR has become a game-changer for brands seeking to boost their performance. Jaclyne Franciscone, Chief Strategy O...

Affiliate Best Practices: Strategic Commissioning for Content Publications

Aligning commission structures with content publication strategies is paramount for maximizing affiliate programs and campaign performance. Below, Coady Demuri, Head of Affiliate and Partnerships E...

Gazing into the Crystal Ball: Experts' Predictions for the Luxury Market in 2024

Insights from luxury industry leaders reveal a shifting landscape in the market for 2024. From the impact of the 'Richession' to the rise of experiential travel and eco-friendly design, we tapped t...

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