The PR Net

Journal

In this series, we shift the spotlight from client coverage to the PR pros behind the scenes, discovering the destinations they’re traveling to and what they’re bringing with them. This week, we spoke Ashley Norman, Vice President, Marketing Communications at PTG Consulting, and Ashley Proudfoot, Head of Marketing & Communications at Visit Jersey to discover where they’ve been of late, the ...

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Unlocking Success with the Latest Influencer Trends

While long-term strategies are key to marketing success in general, keeping up with sometimes-fleeting trends is an integral piece of the puzzle. We asked influencer marketing experts for their int...

Five Tips for Maximizing Your Influencer Marketing Strategy

Today’s marcomms landscape requires influencer strategists to move as fast as the social media space does. Ashley Rosenberger, founder of Rose PR, shares five essential tips for maximizing effectiv...

Mid-Year PR Check-In: Evaluating and Enhancing Your Strategy

Conducting a mid-year PR retrospective is crucial for evaluating efforts, identifying areas for improvement, and refining strategies to finish the year strong. Emily Reynolds Bergh, founder of R Pu...

Transforming PR with Affiliate Strategies

In the rapidly evolving world of digital marketing, affiliate marketing and performance PR have emerged as powerful strategies for brands looking to maximize their reach and ROI. Denver-based digit...

How to Develop a Thought Leadership Strategy

Female founders are rising and making waves in the business world, breaking barriers and driving innovation across industries. Establishing yourself as a thought leader can significantly enhance yo...

Cannes Lions 2024: Industry Insights and Highlights from Marcomms Leaders

Cannes Lions 2024 brought together the brightest minds in marcomms, showcasing groundbreaking ideas and innovative campaigns. We spoke to industry leaders in attendance to learn their key takeaways...

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