The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
Winning in international markets takes thoughtful strategy, and we learned some of these best practices from Canadian marcomms pros with expertise in bringing brands across the border – and vice ve...
We’ve seen a sharp rise in luxury brands collaborating in the sports space, from F1 partnerships to Sotheby’s hosting their first series of auctions dedicated to sports collectibles. Tennis represe...
As the Cannes Lions festival approaches, many marcomms pros are packing up and heading out to network, support clients, host activations and more. Read on to learn what a few industry leaders are m...
In today's content marketing landscape, the power of podcasts cannot be overstated—they offer brands, creators and organizations a unique platform to amplify their voice, reach target audiences and...
As RPR founder Emily Reynolds Bergh explains, "optimizing content for voice-enabled search is not clear-cut." Below, she shares several strategies for using AI to better optimize your content for t...
From our recent webinar on hiring and recruitment in marcomms, to a piece with advice for students seeking internships, it's clear that candidates are competing for coveted roles at brands, agencie...
