The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
Ever wonder what a day in the life of a PR pro overseeing some of the top wine and spirits brands in the world might be like? We got a glimpse into the glittering, sometimes rarefied reality via Ro...
Everyone has experienced that sharp flash of a memory triggered by the olfactory sense. Now imagine a brand’s boutique causing that reaction. 12.29 co-founder Dawn Goldworm penned her insights on w...
Whether or not the weather gods smile down upon NYC, the show must go on. Fashion week is fast approaching, and calendars are filling up accordingly. To avoid event overload, we’ve narrowed down a ...
Always on the lookout for the next swoon-worthy venue, we surveyed our group to find out what’s popping up where. What we found is that there’s something for everyone: a little Latin flavor, a spac...
The legalization of recreational cannabis has been steadily rising in the U.S., and with that comes an influx of emerging brands and related products. Heightened consumer awareness, along with de-s...
The energy of a new year resonates with us in many ways, from our personal goals to work-related resolutions. The same goes for the spaces we inhabit, whether it be our homes or our favorite restau...
