Design communications agency Camron has had a booming 2022 across its offices, from their UK HQ to their presence in NYC, LA and Milan. Earlier this year, PR vets Kimberly Flaster and Angharad Coates joined the agency to co-lead its strategy for Camron US. Fast forward and this division has transitioned to Camron North America, as the agency just opened up a Toronto office (they already represent EQ3 and Canada's most prestigious architecture firm, KPMB). Also of note this year: Camron launched its inaugural Power of Design, a print and digital platform focused on sharing their POV on the impact of design. As they work to give such talented design minds representation on the global stage, the team is also helping better the industry as a whole; Camron is currently supporting MillerKnoll on their Diversity in Design initiative.
Leadership team:
Alexei Orlov, Owner
Notable long-term clients:
Nike, Gucci Decor, MUJI, Olson Kundig, Design Miami, 1st Dibs, Farrow & Ball, Holly Hunt, Alfredo Paredes
New client wins:
MillerKnoll's portfolio of brands, including Design Within Reach, Herman Miller and Knoll; Jeremiah Brent's ATRIO, the launch of Bisazza's collaboration with Fornasetti
How are you innovating and moving the industry forward?
“In 2022, Camron launched Power of Design, a platform focused on what design means and featuring the most prominent voices in tech, product, brand, industry and innovation The printed and digital publication was distributed widely in the design world. It included such voices as Joe Gebbia of AirBnB, Jonathan Mildenhall of 21st Century Brands and Damian Bradfield of WeTransfer.”
BerlinRosen has long been an industry leader, renowned for their impressive campaign work and dedication to bettering the industry (and maybe even society alike). Among the year’s top accomplishments are the agency’s DEI efforts, externally and internally. They cemented Color Of Change as the leading group pushing Facebook to remove disinformation and flag hateful content. They also reached a major milestone for the Fight For $15 movement, winning $150B in raises for 26+ million workers, of which $76B has gone to workers of color and $70B to women workers. The agency’s team reflects their commitment to DEI: currently, 51% of BerlinRosen’s full-time staff identifies as BIPOC, and the agency also increased the diversity of their internship program by at least 50% BIPOC interns each season now.
Most recently, BerlinRosen made headlines as agency leadership announced a majority investment in Derris. Over the past year, the agency made some internal shifts, too; they shaped a new Influencer Engagement offering, expanding their team with Social Media Director Timothy Chun and VP Brittany Cummings. Alongside EVP Janna Pea, they lead this new service line, working with clients such as SUMMIT One Vanderbilt, Brookfield, Meatpacking District BID, Fulton Fish Market and RVShare. They also established a Branding practice area co-led by SVPs Michael DiGiacomo and Ximena Ramirez.
Leadership team
Valerie Berlin, Founder & Principal
Jonathan Rosen, Founder & Principal
Andy McDonald, Principal
Notable long-term clients
Audible, Bloomberg Media, Brookfield, Color Of Change, Cornell Tech, Nature Conservancy, SEIU, Samsung, Singapore Airlines, UNICEF
Recent client wins
American Cancer Society, BBC, Blink Charging, Bloomberg Intelligence, Daniel Boulud, GLAAD, Juilliard, Lincoln Center, Macy’s, Me Too Movement, Meatpacking District, Mozilla, New Georgia Project, UC Berkeley, Westfield, Wikimedia
How are you innovating and moving the industry forward?
“As BerlinRosen has grown over the past 15 years, we have established ourselves at the center of an emerging trend in the PR industry that we call corporate purpose. As consumers become more focused on the mission behind the brands they support, corporations and nonprofits alike are looking for pathways to shape and communicate their values and impact. Our deep work since our founding on the issues at the fore today—racial and social justice, climate change, LGBTQ+ rights, workers’ rights and more—positioned us to help clients navigate tough moments and provide authentic and meaningful engagement with internal and external audiences.”
