The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
Walker Hotel Tribeca 'Peach Fuzz' Pantone room
At the core of PR, it’s all about storytelling. That’s always been...
On Day in the Life, we get a glimpse inside the lives of various members. From PR industry insiders to media and event pros, we follow them through a typical (read: glam but busy) day.This week, me...
From the worlds of fashion and design, editorial and events, PR and communications, we bring you eight women who have transitioned from in-house jobs to start their own businesses. Some put in year...
There’s been a palpable shift in membership club culture of late: from NYC to LA and SF, members are trading in cocktails and late nights for quiet spaces and restorative activities. This focus on ...
The team at zkipster says it best: "Defining clear goals for an event can be a bit like warming up before a big run. You know it’s healthy, but you’re probably tempted to skip it anyway." This is m...
From international activations to exciting expansions, some of the PR industry's newcomers are quickly climbing the ranks. These five agencies have only been around for five years or fewer and are ...
PR is not dead. Vanessa von Bismarck, Founder and Partner at BPCM, writes on why the relationship with the public is more important for brands than ever.This morning I woke up the subject of my mor...
