The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a creative consultant can transform a standard campaign into a cultural moment.
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At the core of PR, it’s all about storytelling. That’s always been...
Health and wellness trends are constantly evolving as people prioritize balance and self-care in their lives, so marcomms pros in this field must remain aware to effectively connect consumers with ...
Neurodiversity is increasingly being recognized as an essential component of workplace inclusion, and a pillar in an organization's DEI framework. HR Transformed examines the challenges neurodivers...
As Threads hit 200M users, SEEN Connects explored how brands can use Threads to foster community, boost engagement and amplify key messages. Read on to learn why the team recommends you don't sleep...
Over the past year, the entertainment industry saw a surge of standout PR campaigns that captured attention with their creativity and impact. Ronn Torossian, founder of 5WPR, takes a closer look at...
This week, we got a look at the experts’ playbook for strategic crisis communications. We heard from industry vets Alecia Pulman, Partner at ICR, and Melissa Conner, Partner & Managing Director...
Per the pros, today’s design trends are embracing minimalism, sustainability, and creative innovation. From bold forms to eco-conscious designs, these trends reflect a blend of tradition and modern...
