Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
With over 100 design awards to its name, family-owned eyewear brand LINDBERG is more than a fashion favorite. The Danish aesthetic values technical innovation and minimalism over ornamentation – s...
While it’s exciting to see tons of new opportunities opening up of late, new business pitches have long been a pain point for many. We set out to uncover the best approaches to RFPs, and how compan...
After a summer off, some of the most exciting events out East are back to their regularly scheduled programming. From sunset soirées enjoying the best in food and wine, to annual fundraisers and to...
Meet Julia Melbourne, the founder and director of Iris Public Relations. Having worked in-house for the likes of Margiela, Stella McCartney, Agent Provocateur and Topshop, Julia treats clients of h...
And just like that, July is upon us. Ahead of the July Fourth holiday weekend, we asked marketers of liquor brands to share their top summertime cocktail pics. Read on for their simple and refreshi...
Simply put, holiday gift guides are the biggest press opportunity of the year for products, and these placements can have a big impact on your end-of-year sales goals. We heard from Nora Wolf (foun...
