Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Meet Madeline Janning, an Oakland-based PR pro. Last year, Madeline took her years of experience at top hospitality agencies to launch her own shop, M. Janning Communications. Since then, her fast-...
Written by Sheridan&Co
Last year, the video game industry was widely documented across the retail sector and how brands were drawing inspiration from this sector when it came to store experi...
With brands tapping content creators for campaigns more than ever before, where does that leave the modeling agency? We tapped Val Emanuel, co-founder of Role Models Management – an ethical model a...
If you feel like the NFT (non-fungible tokens) craze blew up overnight, that’s because it pretty much did. This exciting digital trend has taken the arts and culture world by storm, with no signs o...
Data can seem unsexy and to creatives, not our forte, but the reality is that marketing and PR pros can leverage data to show the indispensability of the work we do. We heard from Flaunter’s Claire...
Venues are opening up left and right again, and we’re particularly excited to have fresh spaces to host our networking events at. From NY to LA, these chic spaces feature the best in design, dining...
