Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Trust is the cornerstone of any successful PR partnership, yet many clients unknowingly hinder their own success by resisting the expertise of their advisors. In this piece, Emily Reynolds Bergh, f...
As we move through 2025, the UK continues to welcome a dynamic mix of newly opened and soon-to-be-launched venues that are already making waves. Whether it’s a freshly unveiled hotspot or a returni...
In a new interview, Eugenia Camargo, co-founder of Backgammon Social Club, offers insights for marketers and PR professionals looking to create authentic, community-driven experiences. From collabo...
DKC's latest research delves into the shifting landscape of tariffs and their impact on U.S. businesses and consumers. Below are some key findings from the study, offering valuable insights for bus...
In an era where designers and brands must do more than just create beautiful products, the intersection of marketing and branding is evolving at a rapid pace. This blog unpacks the most compelling ...
In today’s marketing landscape, personalization, exclusivity, and emotional engagement are essential for capturing audience attention. Proof Strategies' Lorenzo Espinosa explores how Adele’s Munich...