The PR Net

Journal

Maximizing the ROI of Podcast Guest Spots: What PR Pros Need to Know

With podcasts being one of the most powerful tools in marcomms strategies today, brands and PR pros have more opportunities than ever to reach highly engaged audiences. In this guide, communications pros Ali Moresco and JoAnna Brown break down how to turn podcast guest spots into measurable, long-lasting impact. From strategic pitching to creative repurposing, they outline a framework for treat...

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Best PR Practices for YouTube Influencers

Dara Busch is co-CEO of 5WPR, a leading PR agency. While Marcomms pros are typically very social media savvy, the focus on Instagram and TikTok tends to overshadow another important channel: You...

The Beauty Issue: Trends to Watch in 2023

The beauty issue is always a fun read because the industry is constanty evolving. From the fleeting celeb trends only the brave embrace, to longer-term shifts like a focus on skin health, we were c...

Black History Month has a place on most marketers’ content calendars, with campaigns and programming plans to mark the occasion. Oftentimes though, companies miss the mark and come off as performat...

5 Tips to Prep Your Clients for PR Success

Companies considering hiring PR support to grow their business may be eager to jump right into working with an agency, without first identifying business goals or understanding how to find the righ...

Recruiting Best Practices in A Candidate-Driven Market

As evidenced by our active jobs page, there are tons of opportunities out there for marcomms pros of all levels. While this is great for talent, the candidate-driven market can be challenging for c...

Inclusive Marketing Trends That Need to Continue in 2023

As last year proved, authentic connection, inclusive storytelling and community-building are all pillars for marketing to diverse audiences. BerlinRosen’s Janna Pea, executive vice president, and M...

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