The PR Net

Journal

Maximizing the ROI of Podcast Guest Spots: What PR Pros Need to Know

With podcasts being one of the most powerful tools in marcomms strategies today, brands and PR pros have more opportunities than ever to reach highly engaged audiences. In this guide, communications pros Ali Moresco and JoAnna Brown break down how to turn podcast guest spots into measurable, long-lasting impact. From strategic pitching to creative repurposing, they outline a framework for treat...

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Why and How the News Release Will Not Just Survive, But Thrive

We heard many musings about the press release at our Future Focus conference, from how many media pros actually read them to whether tools like ChatGPT would replace the writers that so thoughtfull...

The Importance of Having an Agency Ethos and Practicing What We Preach

In an industry filled with brilliant minds and creative strategists, how does an agency stand apart from the next? In addition to category expertise and excellent work, Good Word president Dania Ah...

Every Social Media Manager Should Sharpen These Core Skills

No modern marcomms team is complete without at least one social media pro. As social continues to take up more space in PR and marketing strategies, there's a lot that social managers need to know,...

Why PR Agencies Need to Consider Affiliate Agencies

The marcomms industry’s shift towards collaboration has gone beyond brand partnerships and VIP placements to a newer model of agency work: the affiliate agency. While sister companies have long exi...

The 5 Best Affiliate Programs in 2023

As covered in our webinar, affiliate marketing has become a key component of a successful brand strategy – to say the least. An industry game changer, both agencies and in-house PR pros are feeling...

Affiliate marketing has become a key strategy for brands and organizations, with PR pros doubling down on this opportunity for clients. To capitalize on the benefits, it’s crucial to know the ins a...

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