The PR Net

Journal

Maximizing the ROI of Podcast Guest Spots: What PR Pros Need to Know

With podcasts being one of the most powerful tools in marcomms strategies today, brands and PR pros have more opportunities than ever to reach highly engaged audiences. In this guide, communications pros Ali Moresco and JoAnna Brown break down how to turn podcast guest spots into measurable, long-lasting impact. From strategic pitching to creative repurposing, they outline a framework for treat...

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Matte PR’s Heidi Ruggier on PR, Pride & Giving Back

Now celebrating its seventh year, Toronto-based Matte PR agency has plenty to be proud of. Led by Heidi Ruggier, much of the team’s success can be attributed to their human approach — something tha...

What is Substack? The Content Platform is Changing the Game for Brands & Media Alike

Substack has been around for a minute, but it's been gaining momentum of late, with some of our favorite journalists and media pros engaging us to subscribe. To really leverage a platform, though, ...

The Top Travel Destinations for Summer 2023

Every summer, you can expect to pinpoint the season’s trending travel destinations with just a quick scroll through your social media feed. Before the influx of content, we asked travel PR pros whe...

What Can Companies Do To Prioritize DEI Hiring?

Gillian Williams, founder and president of Monday Talent, asks an important question: what happened to the focus on DEI? Since 2020, promises have been made, broken and sometimes entirely forgotten...

The Impact of AI on Comms

Dara Cothran, Executive Vice President Global Strategy + Insights at KWT Global, asks, "You control the impact that AI will have on comms – what do you want the future to look like?" Read on for he...

How and Why PR Pros Should Embrace AI

By now, we’ve all heard many perspectives on the effects of AI on the comms industry, from the early adopters to those resisting the benefits in fear of the risks. Leaders in our space, though, fal...

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