Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
While long-term strategies are key to marketing success in general, keeping up with sometimes-fleeting trends is an integral piece of the puzzle. We asked influencer marketing experts for their int...
Today’s marcomms landscape requires influencer strategists to move as fast as the social media space does. Ashley Rosenberger, founder of Rose PR, shares five essential tips for maximizing effectiv...
Conducting a mid-year PR retrospective is crucial for evaluating efforts, identifying areas for improvement, and refining strategies to finish the year strong. Emily Reynolds Bergh, founder of R Pu...
In the rapidly evolving world of digital marketing, affiliate marketing and performance PR have emerged as powerful strategies for brands looking to maximize their reach and ROI. Denver-based digit...
Female founders are rising and making waves in the business world, breaking barriers and driving innovation across industries. Establishing yourself as a thought leader can significantly enhance yo...
Cannes Lions 2024 brought together the brightest minds in marcomms, showcasing groundbreaking ideas and innovative campaigns. We spoke to industry leaders in attendance to learn their key takeaways...
