Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Considering starting your own business? Thinking of selling? Knowing where to begin on either front is a challenge, not to mention the many steps between actually launching and seeing success. We c...
Back for its 18th year, the Architectural Digest Design Show will unite the best of luxury design at NYC's Piers 92 & 94. Ranging from residential to hospitality designs, the AD Design Show sho...
With the rise of experiential marketing, more brands than ever are turning to events and activations to engage with consumers. This shift in marketing brings an influx of opportunities for the comp...
From annual shows to highly-anticipated exhibitions, this year's Armory Week promises to be nothing short of beautiful -- and busy. With so much happening all over the city, we consulted our networ...
Ever wonder what a day in the life of a PR pro overseeing some of the top wine and spirits brands in the world might be like? We got a glimpse into the glittering, sometimes rarefied reality via Ro...
Everyone has experienced that sharp flash of a memory triggered by the olfactory sense. Now imagine a brand’s boutique causing that reaction. 12.29 co-founder Dawn Goldworm penned her insights on w...
