Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
It’s safe to say that time spent scrolling through Instagram has reached an all-time high this year. Yet even with so much content out there, it can feel like you’re seeing the same thing over and ...
5th Column, a global strategic communications and marketing agency headquartered in New York City, is celebrating five years in business. Founded in 2015 by industry veteran Akbar Hamid, the agency...
On social, your first and foremost priority should be your audience – responding to customer feedback, engaging with fans and answering questions. In between the demand for help and answers, nurtur...
This year came with its own brand of business challenges, no doubt, but it has also highlighted cultural hurdles that have long been present. Like many creative agency owners, the pandemic prompted...
Interior design has been front of mind for many of us this year, for obvious reasons. As we've become amateur decorators and re-arrangers, turning our homes into workspaces and classrooms, the pros...
As we all navigate a new normal, we find ourselves being more intentional with our everyday practices and routines. Getting dressed to go into a physical office every day or putting on those sky-hi...
