Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
By now, you’ve already heard about Clubhouse, the audio-only social app with over six million users (the majority just joined over the past couple of months). The invite-only channel is the social ...
The world of influencer marketing is multifaceted to say the least. From macro-level superstars to more localized nano-influencers, there’s a sweet spot for every brand or campaign. One such spot i...
Written by CADA Consult
Greenwashing has become prevalent with companies as more consumers embrace sustainability and seek products and brands that align with their values. As such, shoppers ar...
Mid-winter is upon us, and even for those not currently keeping warm from frigid temps and snowstorms, we’re all about creating a cozy space at home. As such, we rounded up the ultimate purchases f...
Written by Valerie Emanuel, Booking Director, Role Models Management
We have all heard about how the social media algorithms work but we don’t really understand them. Liking, commenting, saving ...
Working with social media content creators has become an inextricable part of the marcomms landscape in recent years. In the past it could often feel like we saw the same few, fairly homogeneous fa...
