Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Contributed by CADA Consult
Do you want to use Instagram to solidify your brand identity? And are you wondering how to emerge through all the noise? One crucial element is to have a holistic aes...
One of the facets of pre-pandemic life we’ve missed most is IRL events, which we’ve already seen start trickling back into play. The best in the events biz have been strategically navigating this s...
Podcasts have become the medium of the moment for marcomms pros to get their brand executives or clients visibility and influence, but it is a different skill set than traditional media pitching. W...
Surely the gold standard of a marketing career is to guide a brand to a successful IPO, something Laura Dowling – CMO of Digital Brands Group – experienced just recently. We interviewed Laura to le...
Entrepreneur Linda Thompson is the brains behind Biography, a skincare line comprising the top learnings from this beauty pro's years of industry experience. We spoke with Linda to learn more about...
Meet Michelle Peranteau, a New Jersey-based marketing communications consultant. Michelle recently went solo, after years working in luxury marketing across fine jewelry and timepieces as well as h...
