From influencer-fueled launches to strategic retail moves and viral moments on TikTok, the food and beverage space is seeing a fresh wave of innovation—and major buzz. In our latest roundup, we're spotlighting the brands gaining real traction right now: the cult-favorite cans you’re seeing all over your feed, the founders building something bigger than just a product, and more.
TALEA: Limited-Edition Shower Beer
Brooklyn brewery TALEA teamed up with bodycare brand Flamingo to drop a limited-edition Shower Beer—a fruity lager with notes of blackberry and lime, designed to pair with Flamingo’s Moisture Plus Razor. To complete the experience, the brands even co-created a shower beer holder. The launch kicked off with an influencer and press event hosted by TikTok favorite Tinx (who inspired the concept), followed by a weekend taproom activation where guests received exclusive giveaways with every draft pour. The buzzworthy collab blended IRL experiences, social-first strategy, and perfectly aligned brand synergies.
TALEA x Flamingo
Simple Mills: A Purpose-Driven Success Story
Founded by Katlin Smith in 2012, Simple Mills set out to disrupt the food industry with a focus on better-for-you, planet-friendly products. Known for its wholesome crackers, cookies, and snack bars, the brand has gained traction by prioritizing human and planetary health. In February, Simple Mills was acquired by Flowers Foods for $795 million. With its mission-driven approach and all-female leadership team, the brand continues to resonate with consumers seeking sustainable, health-conscious options in a crowded marketplace.
Kosterina: Elevating Wellness from Olive Oil to Beauty
Kosterina, the Mediterranean lifestyle brand known for its high-quality Greek Extra Virgin Olive Oil, is making waves in the F&B space with its innovative expansion into beauty and wellness. Building on its success in premium olive oil, the brand recently launched a skincare line powered by its antioxidant-rich olive oil, capturing attention across both beauty and food sectors. With celebrity fans like Kate Hudson and Ella McFadin, the brand is quickly becoming a household name in both kitchens and bathrooms.
The Free Spirits Company: Rethinking Rituals with Non-Alc Innovation
As the fastest-growing independent nonalcoholic spirits brand in the U.S., The Free Spirits Company is not just riding the zero-proof wave—it’s steering it. Known for its science-backed approach called Distillate Reconstruction, the brand rebuilds the flavor profiles of classic liquors using real ingredients like American White Oak and European Juniper, then adds B-vitamins where alcohol once was. With engaging creative campaigns and a new line of ready-to-drink canned cocktails, Free Spirits is proving that sophisticated sipping doesn’t have to come with a buzz.
Jeni’s: Ice Cream Inspired by the Comfort of Community
Jeni’s Spring Collection takes inspiration from pleasure gardens—lush public spaces from the 18th century designed for connection and escape. Featuring flavors like Tropical Bloom, Citrus Glazed Pound Cake, and Raspberry Rhubarb Delight, this drop evokes the concept of the "third place"—a space between home and work for gathering and unwinding. With bold botanical ingredients and nostalgic textures, the collection has gained attention across food media and influencers, offering a garden party in every pint.
Jeni's
Moosehead: The Adult Lemonade Stand
Moosehead's latest release, Moosehead Limeade, combines the brand’s classic lager with a zesty limeade infusion. The result is a refreshing, easy-drinking option that’s quickly gaining attention as a go-to choice for warmer weather. With the summer vibe in mind, it’s offering a new twist on a familiar favorite.
Raw Generation: A Celeb Beauty Ritual
In Amanda Seyfried’s Vogue Beauty Secrets video, she revealed her first step to feeling beautiful inside and out—Raw Generation’s Morning Celery Juice. Made with just three raw ingredients—celery juice, lemon juice, and triple-filtered water—this energizing drink helps reduce inflammation and supports gut health, offering a natural reset. Raw Generation continues to gain attention for harnessing the power of raw fruits and vegetables to make wellness both accessible and delicious.
Firehouse Subs: Spicy Collab with Hot Ones
Firehouse Subs has teamed up with the viral interview series Hot Ones to create a collaboration that’s heating this up. By merging Firehouse Subs’ signature bold flavors with Hot Ones' viral spice profile, the partnership offers a dynamic and memorable experience for heat lovers and newcomers alike. The limited-edition sandwiches bring together premium ingredients with unique, flavor-forward heat levels that reflect both brands’ commitment to quality and excitement. This partnership taps into a rising trend of food collaborations, generating buzz among foodies and driving social media conversations with its perfect blend of heat, flavor, and cultural relevance.
Firestone Walker Brewing Company: We Love LA Wildfire Relief Beer
Firestone Walker Brewing Company’s We Love LA Wildfire Relief Beer is making an impact by uniting breweries and communities in a meaningful way. The collaboration, which includes more than 180 breweries across 25 states and 4 countries, has raised $325,000 to support wildfire recovery efforts. With its Propagator brewhouse in Venice, close to the areas most affected, Firestone Walker is using beer to support the rebuilding of Los Angeles communities, further cementing its reputation for blending craft beer with social responsibility.
Firestone Walker Brewing Company
Shake Shack: A Global Sensation, Now Stateside
Shake Shack has brought its Dubai Chocolate Pistachio Shake to the U.S., capturing the viral magic of the Middle East's chocolate bar craze. The shake is available for a limited time in select locations across New York City, Los Angeles, and Miami. With premium ingredients and a short run, it's creating a buzz both in-store and online, generating some of the highest-performing social media content in Shake Shack history.
Heritage Distilling: Leading the Flavor-Forward Whiskey Movement
Heritage Distilling’s Cocoa Bomb Chocolate Whiskey just earned the title of “World’s Best Flavored Whiskey” at the World Whiskies Awards in London—marking the third time the brand has received this top global honor. As flavored spirits continue to surge in popularity, Heritage is distinguishing itself through craft, consistency, and bold innovation. Cocoa Bomb’s win reinforces the brand’s role as a category leader in the flavored whiskey space, capturing attention from both whiskey purists and new consumers drawn to unexpected, indulgent flavor profiles.
Deliciously Ella: Expanding Plant-Based Wellness in the U.S.
Deliciously Ella, the UK-born plant-based food brand, has been making waves in the U.S. with its range of nutritious products, most notably its Oat Bars. Recently launching nationwide at Whole Foods Market, the brand’s expansion reflects a growing trend in the U.S. for accessible, healthy snacks. With its trusted reputation and commitment to plant-based wellness, Deliciously Ella continues to tap into the demand for natural, on-the-go nutrition, aligning perfectly with modern consumer values around health and sustainability.
Peroni Nastro Azzurro: An Italian Summer, Bottled
Peroni Nastro Azzurro Stile Capri is making waves in the beverage scene thanks to its refreshing, Mediterranean-inspired profile that captures the essence of Italian summer. Brewed with Sicilian lemon and olive leaf extract, Stile Capri offers a citrus-forward taste that’s perfect for the warmer months. Its smooth flavor and crisp finish are making it a go-to choice for those seeking a unique, easy-drinking beer to enjoy at picnics, on patios, or lakeside.
Peroni Nastro Azzurro
Kendall-Jackson: Making Wine a Courtside Staple
With bold moves across the sports landscape, Kendall-Jackson is rewriting the playbook for wine marketing. Known for its best-selling chardonnay, the brand has pushed beyond the dinner table to position wine as a game day essential. Its multi-year partnerships with the Kentucky Derby and, more recently, the NBA and USA Basketball signal a strategic shift: wine is no longer on the sidelines. From branded wine bars in NBA arenas to buzzy All-Star Weekend activations, Kendall-Jackson is tapping into fan culture, athlete affinity, and elevated experiences to claim its place in the sports world—and reshape how consumers think about wine in the process.
TRUBAR: Disrupting the Snack Industry
TRUBAR, the female-founded, plant-based protein bar brand, is expanding into select Target stores across the U.S. Known for its clean ingredients—gluten-free, dairy-free, soy-free, and seed oil-free—TRUBAR is quickly gaining popularity among health-conscious consumers. The brand has seen impressive growth, surpassing $50 million in annual revenue in 2024, a testament to its appeal in the growing wellness snack space. With its unique approach to protein bars, TRUBAR is making waves in the industry and continues to capture attention for its innovative, clean-eating focus.
Westland Distillery: The Rise of American Single Malt
American single malt whiskey is having a breakout moment. Officially ratified by the U.S. government in January 2025, the category has gained legitimacy and momentum—carving out its own identity beyond bourbon and rye. Westland Distillery, based in Seattle, has long championed this movement as a founding member of the American Single Malt Whiskey Commission. Now, with a formal standard in place, Westland is helping put American single malt on the global stage, showcasing how regionality and craft storytelling can create a true sense of place—especially as drinkers continue seeking more distinct, provenance-driven spirits.
Sake ONO: Sake Claims its Lane in the Luxury Beverage Space
Positioning itself at the intersection of tradition and cultural relevance, Sake ONO is a new sake brand rewriting the rules for how the category shows up in the U.S. market. With sleek branding, a global mindset, and a high-grade Junmai Daiginjo blend as its first release, the brand is making a play for lifestyle-driven drinkers who crave both authenticity and aesthetic. It’s part of a broader shift we’re seeing in the premium beverage space—where centuries-old traditions are being reimagined for today’s luxury consumer.
Sake ONO
