The latest beauty trends are a reflection of the season, from being skin care savvy at home to incorporating pops of spring color and signature scents to your routine. Read on for the experts' take on what's trending right now, and how you can get the look.
Trend: Take the spa home
“The way consumers are approaching skincare is shifting from the linear (identify concerns, select targeted products, apply and observe) – to encompass broader thinking, including incorporating at-home devices and in-clinic non-invasive treatments, such as Radio Frequency and High Intensity Focussed Ultrasound, into their routines. Google Keyword Planner reports a 174% increase in searches for ‘Best LED Face Mask’ over the last 12 months globally.
While less powerful than their in-clinic counterparts, at-home devices are proving to deliver excellent results albeit over a greater length of time. Pioneering brands, like Déesse PRO, are incorporating more complex technologies into their at-home beauty tech offering to meet growing demand. The brand’s green light therapy is clinically proven to improve the appearance of hyperpigmentation, sunspots and uneven skin tone.” -Suzanne Scott, Global Associate Beauty Director, SEEN Group
Trend: Exfoliate & moisturize effectively
"I'm baffled by the latest TikTok trend of oil gritting. Oil alone won't effectively break down dead cells, nor is it the best ingredient to exfoliate since it can leave residue on the skin. Stick to tried-and-tested methods like using exfoliating products recommended by skin care professionals. At Glowbar, we love the IS Clinical Active Peel Pads for their ability to gently exfoliate and polish the skin while providing hydration and antioxidant protection." -Rachel Liverman, CEO and Founder, Glowbar
Bliss PRO 11.8% AHA | BHA | PHA Liquid Exfoliant
This rinse-off liquid daily exfoliant works two minutes to brighten and smooth skin in just one week, delivering dramatic results thanks to the brand’s 20+ years of professional spa expertise.
Sundae Body AHA Body Washes
Sundae Body's unique whipped AHA exfoliating body washes are formulated with glycolic acid, a gentle chemical exfoliant that helps disintegrate dead cells and bacterial buildup.
Birch Babe Natural Glow Face Serum
Certified all-natural, this serum is packed with vitamins and nutrient-rich oils great for day and night. depuffs the face. In addition to depuffing the face, it reduces fine lines and wrinkles, helps even skin tone and strengthens skin.
Trend: Signature scent
“I travel a lot, and the Mojave Ghost Hand Cream is always in my carry-on for a bit of luxury moisturizing in flight. It makes all the difference and elevates the flight experience – and by the end of the flight, my neighbors are always asking for samples. We also just launched a stunning campaign featuring Amelia Grey to celebrate the 10th anniversary of the iconic Mojave Ghost scent.” -Alison Zimmermann, Head of Marketing, BYREDO Americas
Byredo
Trend: Go pro
"A big trend we've been seeing is professional-grade brands becoming more accessible to the general consumer. Beauty products that initially created products meant solely for professional use are now developing products meant for at-home use. For example, our clients PLA and Mirabella each launched with products meant for professional use (PLA for lash estheticians and Mirabella for make-up artists), each brand is creating products and distribution strategies to reach broader audiences. PLA has launched an at-home conditioning brow and lash serum as well as consumer-friendly nail polishes, and Mirabella's products are carried in JCPenney. That said, these brands still prioritize and provide support to their professional audience, ensuring that their products and education meet the needs of professional artists." -Lindsey Smolan, Founder, VLIV Communications
XYON Health Hair Regeneration for Women
XYON released a women’s line of over-the-counter products geared at hair restoration formulated by medical specialists.
ANATOMY Hair-Bond Reconstruction Leave-In Conditioner
A one-step solution to hair bond reconstruction scientifically proven to stop and reverse hair damage.
Trend: Sports stars as beauty influencers
“Historically, the beauty industry has focused on models, influencers and spokespeople who fit a stereotypical “look” or normative “ideal” — one that hardly represents the majority of women in the U.S. Thankfully, beauty brands are moving beyond that narrow concept and finding women where they are. And where they are right now is watching sports. In fact, according to Comscore, women ages 18-24 are the fastest-growing sports audience.
“We at BPCM are seeing beauty brands showing up at the U.S. Open, booking Super Bowl ads, and partnering with the WNBA. This year’s WNBA draft was rife with athletic talent and beauty prowess. Superstar Caitlin Clark and others had their makeup done by Glossier pre-draft as part of Glossier’s continued partnership with the WNBA. And players like Angel Reese and Aaliyah Edwards showed off dramatic lashes, cool manicures and bold braids—and got rafts of press for it. It’s a welcome move toward more diversity and inclusion in the beauty space. Putting women into stereotypical “beauty” boxes not only doesn’t reflect modern aesthetics or culture, it isn’t a good way for brands to grow awareness — or revenue.” -Amy Keller Laird, managing director of beauty & wellness, BPCM
Glamnetic Key Lime
With pops of key lime green, the short almond set is the perfect set for spring.
A liquid crème formula that’s long-lasting and buildable for the on-trend chrome look (that never gets dry/cracked!).
Lights Lacquer What's the Tea?
The four-color What's the Tea? set is perfect for creating the jelly nail trend: sheer, shiny and ultra glossy.
Essie Special Effects Collection
Nine unique finishes that create show-stopping effects, including duo-chrome flips fused with holographic and light-reflecting pearls.
