The PR Net Next Gen, 2023: Velvet.Co

Velvet.Co specializes in cross-cultural communication, offering comms services to clients in the U.S. and China, and helping Asian-owned brands achieve their PR goals in the U.S. market. The diverse team comprises international communicators, creators, strategists and trendsetters that wield the power of both traditional PR and digital media expertise. This year, the agency tripled their retainer client roster and grew from fashion and tech categories to include beauty, lifestyle and art. Recent client successes include their influencer marketing work to support Chinese DTC lingerie and loungewear brand NEIWAI’s international expansion into the U.S. The team also planned and executed collaborations between Segway and Christian Cowan, as well as DTC women’s luxury handbag brand Oleada’s collab with Maye Musk.


Jenny Zheng, Founder & CEO

Agency founded:


Notable clients:

NEIWAI, Segway, Suit Supply, JNBY, TIJN, Holzweiler, Christian Cowan, Jeremy Scott, Xiaomi, Tmall, 10 Corso Cormo, SoulCycle, Fragrance Foundation, China Fashion Gala

New client wins:

Temu, Nio, Mon Coeur, w.awake, Apede Mod, OLEADA, 7 or 9, Flipped Lab, Fusebox Skincare, Verafied NYC

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